Workramp Learn Lightning

Reaching your market is crucial, but where do they live and who do they listen to?

B2B Influencer Marketing

Let’s face it, traditional marketing efforts don’t always work. Why? Your clients and prospects are busy and overwhelmed by email and cold-calls. Even more, many marketing experiences lack authority and presence in the existing market.

Our business has multiple channels of engagement, including a large presence on LinkedIn (over 500,000 views annually) focused on Customer Education and software learning.

The Solution

We partnered with the Workramp team to expand their presence on Social Media. We created a series of 4 30-minute YouTube episodes, each segment additionally broken up into attention grabbing shorts for use on LinkedIn and other sites.

The solution needed to be branded, but agnostic and useful for anyone to learn about the practice and how it helps their business succeed (and to prove it)!

We brought the Subject Matter Expertise and Talent along with our audience on social media (LinkedIn, YouTube, and More).

Episodes

Part 1 – How to Kickstart Customer Education

Part 3 – How to Build a Thriving Customer Community

Part 2 – Skills You Need in the 21st Century to Thrive in Customer Education

Part 4 – How AI Will Revolutionize Customer Education

The Result

Performance on social media (YouTube) expanded >300% Quarter over Quarter (QoQ). Feedback was very positive and netted Sales Qualified Leads (SQLs) to Workramp.