We created a leading podcast to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
Thought Leadership for Customer Education
For us and other education and enablement professionals working in B2B Software as a Service, we simply could not find any resources to help us succeed. When we launched CELab in 2018, we had a simple mission:
“Find the others!”
The Solution
Today, we have over 100 episodes in our archives with though-provoking hour-long, bi-weekly episodes with content that helps businesses understand how to leverage education as a powerful asset for growing their businesses.
We seek out leaders and practitioners in education and education-adjunct roles (think Customer Success, Support, Product, and more) to share their experiences and help expand our network of experts.
Links
Key Episodes
- Episode 1 – Getting Started with Customer Education
- Episode 76 – Nick Mehta – Customer Education is the Core of Customer Success
- Episode 65 – Customer Education Hiring and Team Structure – Revisited!
- Episode 78 – Daniel Quick & Barry Kelly – A 12-Step Playbook for Customer Education Success
The Result(s)
Guests
Guests often find their voice in the community of practice, gaining recognition for the work they do to advance the field of Customer Education. We seek to elevate and promote our peers to help all of us learn and grow.
Platform Vendors
Our sponsors have the opportunity to connect and engage with our audience by deep-learning episodes that focus on their Value Proposition.
We spend time with our sponsors to (1) learn how they provide value to the Customer Education market (2) to connect on a human level and engage them in the act of growing our field.