Software Education Solutions

Customers who learn

don’t churn

Whether you’re just starting out or advancing your program, your B2B SaaS organization needs Customer Education.

what we do

Customer Education

Go-to-Market Services

In today’s fast-paced technology landscape, “old school” education no longer works

Create

We create unique, engaging experiences for software industry clients through marketing, interactive learning, and modern platforms.

Coach

whistle

We provide the coaching that helps leaders get validation, support, and advice where there are few places to go.

Connect

We connect the Customer Education market by engaging with Leaders, Practitioners, Platform Vendors, and Consultants throughout the marketplace.

Consult

Our Customer Education Advisory Services help you build, repair, or advance your program! Create your strategic roadmap to success and achieve actual, not imaginary, ROI.

create

We create experiences we’d actually learn from

Your customers have learned from YouTube and TikTok. Short, impactful video content is the their preference. Not safe, dry learning produced by “old school” approaches.

We have helped businesses impact coveted Customer Success metrics by focusing on adoption, retention, and churn over vanity metrics like completion rates and attendance associated with traditional learning.


Serving busy customers in their moment of need, versus making them do unnecessary work to learn is crucial.

We promote using agile practices to ship solutions quickly, versus perfecting content.

86%*

ROI

Organizations see positive returns on investment in customer education

39%*

Adoption Boost

On average increase in adoption of products with targeted training programs

26%*

Increase in CSAT

Customer Education programs impact overall customer satisfaction as well as NPS

portfolio

Check out our featured work

Our team has decades of experience building amazing engagements for customers from all over the world. Check out our portfolio for highlights!

coach

Customer Education Leaders have questions – we have answers

We provide professional coaching that helps leaders get validation, support, and advice where there are few places to go for that information.

Check out our subscription packages to learn how we can be there to support you on your journey!


One big learning I am walking away with is how a maturity model is less linear and more multidimensional in how I can grow and support it. Super helpful!”. 😍

— Kristin (Schaller) Thompson , VAST Data

connect

We connect you to the Customer Education market

Over the last decade, we have been engaging with Leaders, Practitioners, Platform Vendors, and Consultants throughout the marketplace.

Working with us, via our various media channels, coaching, and or consulting services connects adds you into a network of leading experts.

Platform Vendors

We make it part of our mission to serve the platform vendors serving the Customer Education market.

We establish long-term, strategic partnerships to help them refine their message and deliver best-of-breed tooling that leads to successful outcomes.

Managed and Professional Services

We both provide and partner with businesses to provide both Managed and Professional Services focused upon Customer Education.

From Advisory to Design, we can help you connect with industry-vetted resources who understand how to create best-of-breed educational content – specific to the Customer Education Market!

Customer Education Leaders

We actively work to “find the others”. Who are the leaders who understand and the principles of Customer Education and practices them regularly.

We work to elevate their voices and connect them to those who need their help via our podcasts: CELab – the Customer Education Laboratory and Working Out Loud.

Community and Beyond

We support and participate in the Customer Education community in all forms, from the new CE Community, on LinkedIn, and on Social Media.

Still have questions?

Can’t find what you’re looking for? Let’s have a chat!

Testimonials

We love our clients

Customer happiness as at the core of our business model. If our customers aren’t succeeding, we’re not succeeding. See what they’re saying below.

Dave understands the importance of putting the customer first and is adept at leveraging this approach to drive business outcomes.

He not only brings expertise to the table but also ensures that our collaborative efforts are aligned with the overarching goals.

Fara Rosenzweig

Head of Marketing

Dave is a customer education leader with extraordinary vision. He understands how the industry needs to evolve to become more strategic and is driving it there. He possesses a keen understanding of the customer journey, integrating innovative methods to deliver compelling educational content that enhances user experience.

Adam May

Vice President, Services

Trusted by B2B Brands you know

consult

Customer Education requires a dramatically new way of thinking

We are united in making our clients, and their customers, wildly successful. Enabling them to find value earlier, and realize more value over time. We anticipate and remove roadblocks and help you build educational programs that scale.


There is no universal framework for Customer Education. Each organization has unique business goals and diverse needs to service their customers and bring them value.

We have spent years working inside rapidly-scaling B2B SaaS businesses, learning hands-on in many different environments.

Experience and diversity matters – there is no single path.

contact us


★★★★★

Contact Us


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